BIO

Cassandra Schaeg is an East Coast-born, West Coast-raised entrepreneur. After a career spanning the nonprofit and private sectors, she decided to venture into entrepreneurship, specifically in the wine industry. She fell in love with wine through her travels, experiences, and connections. In 2016, she opened SIP Wine & Beer in Escondido, California, a tasting room designed to showcase brands created by women and people of color. That venture was the inspiration for the Emmy Award-winning production company Fresh Glass Productions.

Featuring BIPOC and LGBTQIA+ entrepreneurs in food, beverage, and entrepreneurship, the docuseries Fresh Glass, which she created, produced, and hosts, received two Emmy nominations and a win for magazine program.

Cassandra holds a bachelor's degree in social science from California State University, Chico, and a master's degree in public administration and finance from National University. She divides her time between entrepreneurship, storytelling, and teaching.

A collage of five photos featuring women at social gatherings. The top left single portrait shows a smiling woman with short curly hair, wearing a blue shirt. The top right photo depicts a group of women seated indoors, engaging in conversation. The middle right image shows two women laughing, one holding a glass of wine, with the text "FRESH GLASS" and a logo. The bottom left photo features two women standing together, smiling, with one wearing a turquoise dress and a yellow fanny pack. The bottom right image shows a woman seated, speaking into a microphone at an event.
A collage of five photos featuring women at social gatherings. The top left single portrait shows a smiling woman with short curly hair, wearing a blue shirt. The top right photo depicts a group of women seated indoors, engaging in conversation. The middle right image shows two women laughing, one holding a glass of wine, with the text "FRESH GLASS" and a logo. The bottom left photo features two women standing together, smiling, with one wearing a turquoise dress and a yellow fanny pack. The bottom right image shows a woman seated, speaking into a microphone at an event.